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360° Art Direction, Branding, Copywriting, and Design

I practice a strategic approach forged from proven experience. Skills include a strong background in computer graphics applications and visual design.  My industry accolades include awards for art direction, branding, copywriting, and design.

  • experience

    Consultant               2009 – Present

    Digital Art Director: Ogilvy Commonhealth, Ovis Creative, Cadient Group

    Integrated Senior Art Director & designer: Palio Ignite; Grey Healthcare Group; Havas Tonic; FCBHEALTH, Concentric Healthcare Advertising, Edelman, Cline Davis & Mann, Agency Rx, Pacific Communications

    Senior Powerpoint Presentation Designer: Copper Development Association; Blue Cross Blue Shield, Suanne Ingle Communications

    Senior Print Art Director: Rosetta

    Digital Copywriter: Boomerang Pharmaceutical Communications

    FCBHEALTH                                                                    2006 – 2009

    Art Supervisor : Merck Januvia / Janumet, Cozaar Hyzaar, AstraZeneca FluMist

    BrandAgents                                                                   2000 – 2006

    Creative Director: Lutheran Medical Center, Sunset Park Family Health Center Network, Lutheran Healthcare

     

  • skills

    Design

    Interactive and multimedia Art direction and design, UI, UX, copywriting, marketing, and project management. Vision, ideation and strategic concept development tied to strategy and tactics based on data, empathy and insight. Presentation of solutions linked to strategy and tactics. Management experience nurturing clients, talent and vendors.

    Software

    Mac and Windows, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Experience Design, Acrobat, Premiere Pro, After Effects, Audition, Encore, Media Encoder, Flash), Sketch, Axure RP Pro, HTML5, CSS3, Microsoft Office (Word, Excel, PowerPoint, Visio, Project), Keynote, Google Docs, Prezi, Blender 3D, WordPress, QuarkXPress

  • certifications

    Aquent Gymnasium  ::  New York, NY — Coding for (Professional) Designers

    Skills Covered: HTML5, CSS3, JavaScript, Twitter Bootstrap Framework, prototype designs into working web pages; troubleshooting layout and code issues; web typography; mobile first approach.

  • education and professional development


    School of Visual Arts  ::  New York, NY — BFA, Graphic Design

    Coursework included graphic design, film, and fine art foundation: drawing, painting, and photography as well as macro economics at Baruch.  Completed additional post graduate coursework in advertising concept and portfolio development.

    NYU  ::  New York, NY, 2 CEU’s — School of Continuing & Professional Studies, Marketing & Management Institute

    Integrated Marketing Communications: marketing planning and budgeting, advertising, promotion, direct marketing, sales, public relations, event marketing, and digital media.

    Pharmaceutical Advertising Council, Inc.  ::  New York, NY — Practical Applications of Pharmaceutical Marketing

    The regulatory environment; legislative issues; liability; the dynamics of the creative process (promotional campaigns, marketing objectives. Strategy, brand positioning, communications planning, industry creative work review, case histories, effectiveness). Courses: Developing the promotional program; the marketing function and plan; nonprint media; market research; public and professional relations; the communications mix; how to promote within the regulatory environment; evaluating the creative product and the marketing program.

    Second Wind  :: Chicago, IL ­— complete agency management seminar

    Account Service; Traffic, Estimating and Production; Media Skills

    The Workshop in Business Opportunities, Inc.  ::  New York, NY — Business Management Training Program

    Skillpath Seminars.  ::  New York, NY — Managing Multiple Projects, Objectives and Deadlines

    Toastmasters International.  ::  New York, NY — Communication and Leadership Program 

  • awards

    Healthcare Advertising Awards
    (for lutheran medical center)

    Gold: The Right Hospital, Outdoor Transit/Billboard
    Merit: Your Healthcare Family, Radio Advertising/Single Spot
    Merit: Level One Trauma Ambulance Graphics
    Silver: Patient Handbook, Patient Handbooks
    Silver: Level One Trauma Center, Outdoor Transit/Billboard
    Merit: FemCare Ribbon, Print Ad
    Silver: FemCare Bone, Print Ad

    NJ Advertising Club (for Koeler Iversen client First Option Health Plan)

    Direct Mail
    Outdoor/Transit

    RX Club Award of Excellence (for Merck Sharpe & Dohme)

    Losec launch campaign, Campaign

    RX Club Award of Excellence (for Warner Chilcott)

    “She Wants To Feel Cared For”, Print Ad

    Partnership for a Drug Free America Ad Contest

     “Too many…”, Print Ad

Click a link below to download a resume in Microsoft Word or Adobe PDF format:

360° Art Direction, Branding, Copywriting, and Design

I practice a strategic approach forged from proven experience. Skills include a strong background in computer graphics applications and visual design.  My industry accolades include awards for art direction, branding, copywriting, and design.

searchable experience table

Looking for a specific category of experience?  Try entering it in the search field below right.  And leave a comment if you like to let me know how well it worked for you.  Thx, jim

AgencyClientBrandCategoryRole
PalioCelgene, AgiosAG-221Oncology (acute myeloid leukemia (AML))
Primary Audience: Hematologists/Oncologists (KOL, Community and Academic physicians) and Pathologists, Secondary Audience: Payers and Nurses
Freelance Integrated Art Director
Ovis CreativeAquilo PartnersAquilo PartnersLife Science Investment BankingWeb design
jim-onlineSuann Ingle Communications Trial ConsultantsArtemis®Trial GraphicsPowerPoint trial graphics design charts, graphs, tables, illustration
Flaum NavigatorsKing PharmaceuticalsAvinza®Morphine sulfate extended release opiod pain medication narcotic used to treat moderate to severe pain around the clockArt Direction and Copywriting advertising campaign concepts development
Ovis CreativeBasswood Capital ManagementBasswood Capital
Management
Investment BankingWeb design
jim-onlineBoomerang Pharmaceutical CommunicationsBoomerang
Pharmaceutical
Communications
Pharmaceutical / biotech digital communications agencyWeb Site copy writing
Havas TonicGSKBreo®COPD and AsthmaFreelance Interactive Art Director / Digital Designer: Web design, layer comps, Photoshop CC
Cadient GroupAstraZeneca Brilinta®Heart attack, chest pain, unstable anginaBanner Ads campaign design
The CDM Group:
Agency Rx
Orion PharmaDexdor®Intravenous Sedative for ICU PatientsIVA (interactive visual aid), Interactive iPad video app concept and design, storyboards, sketches
jim-onlineFlatlands Medical & Urgent CareFlatlands MedicalMedical GroupLogo design and branding
The CDM Group:
Agency Rx
NovartisFocalin XR®Attention Deficit Hyperactivity Disorder (ADHD)Attention Deficit Hyperactivity Disorder (ADHD)
Havas TonicGenzymeGenzymeRare and neglected diseasesFreelance Art Director: Integrated marketing program graphics, logo designs, and illustrations
jim-onlineBlue Cross Blue Shield of NJHealthcare ReformHealth InsuranceLogo and graphic style development, presentation layouts and templates, illustration, PowerPoint
The Falk GroupJanssenInvega®SchizophreniaPowerPoint Template
The CDM Group:
Agency Rx
CelgeneIstodax®Peripheral T-Cell LymphomaPrint ad design
FCBHEALTHMerckJanumet®Sitagliptin and metformin HCl extended-release tablets used in the management of type 2 diabetesIVA (interactive visual aid), Branding
FCBHEALTHMerckJanuvia®Sitagliptin - oral diabetes medicine that helps control blood sugar levels.IVA (interactive visual aid), Branding, Integrated Multimedia Advertising Campaign
FCBHEALTHOnyx Pharmaceuticals Subsidiary of AmgenKyprolis®Oncology: Blood Cancer, Multiple MyelomaFreelance Integrated Art Director
Pacific CommunicationsAllerganLastacaft®Itching due to allergic conjunctivitusLaunch advertising concepts
Havas TonicGenzymeLemtrada®Multiple Sclerosis: Monoclonal antibody/CD52 blockerFreelance Interactive Art Director / Digital Designer: Web design, layer comps, Photoshop CC
BrandAgentsLutheran Medical CenterLutheran Medical Center500 bed hospital and community healthcare office networkCreative Direction, Account Management, Project Management, Branding, Integrated Multicultural, Multimedia Advertising, Environmental Graphics, Wayfinding
The Falk GroupPfizerMedrol QDpak®Methylprednisolone (corticosteroid hormone anti-inflamatory used to treat conditions such as arthritis, blood disorders, severe allergic reactions, certain cancers (oncology), eye conditions (ophthalmology), skin/kidney/intestinal/lung diseases, and immune system disorders. It decreases your immune system's response to various diseases to reduce symptoms such as swelling, pain, and allergic-type reactions. Creative Direction advertising campaign concepts development, art direction, comprehensive rendering, photo composition, photo research.
Havas TonicGenzymeMS One to One®Multiple Schlerosis: Patient Support ProgramFreelance Art Director: Integrated marketing program tactical graphics conceopts for strategic plan, logo designs, and illustrations
EdelmanNuStepNuStep®Physical Therapy and RehabWeb design concepts
Ogilvy CommonhealthInterceptOcaliva®Liver Disease (Primary Biliary Cholangitis (PBC))Digital Art Direction: Concept and Visual Design of an innovative interactive iPad App / Sales Aid to professionals
FCBHEALTHBristol-Meyers SquibbOpdivo®Oncology: Lung CancerLayer comps, IVA (interactive visual aid)
RosettaAllerganOptive®OphthalmologyIVA (interactive visual aid) Interactive selling tool user’s guide concept, design, and layout
PalioCelgeneOtezla®ApremilastFreelance Art Director: US professional web site concepts, GRAPPA Recommendations Web App, Tactical Graphics Concepts and Comp Rendering, Print Collateral (Detail Aid), Print Advertising
jim-onlineSuann Ingle Communications Trial ConsultantsPacific Funding FidelityTrial GraphicsPowerPoint trial graphics design charts, graphs, tables, illustration
Havas TonicRegeneron PharmaceuticalsPraluent®High Cholesterol: PCSK9 InhibitorFreelance Art Director: Concepts and Adlob executions for a pitch, Photoshop CC, Illustrator CC, InDesign CC
Concentric Health ExperienceFerring PharmaceuticalsPrepopik®Colonoscopy Bowel PreparationCampaign concept development, logo design, sketches
The Big Arrow GroupRaptorProcysbi®Nephropathic CystinosisInfo graphics and charts design, print visual aid design and layout
jim-onlineCopper Development AssociationProMet®CopperCourse materials design, PowerPoint presentation
FCBHEALTHVivusQsymia®Chronic weight management for adults with a BMI of ≥30 high blood pressure (hypertension), type 2 diabetes, or high cholesterol (dyslipidemia)IVA (interactive visual aid), Mobile iPad sales aid app concepts, designs and layouts
Cadient GroupAstraZeneca Symbicort®AsthmaBanner Ads campaign design
jim-onlineSuann Ingle Communications Trial ConsultantsTeva Pharmaceutical
Industries
Trial GraphicsPowerPoint trial graphics design charts, graphs, tables, illustration
Ovis CreativeThe Lind PartnersThe Lind PartnersInvestment BankingWeb design
Havas TonicGSKVaccinesVaccinesStoryboards, video concepts, and infographics
FCBHEALTHAbbvieViekira®Chronic Hepatitus C Virus Genotype 1, Cirrhosis, Advanced Liver DiseaseWeb design
Cadient GroupQnexaVivus®Chronic weight management for adults with a BMI of ≥30 high blood pressure (hypertension), type 2 diabetes, or high cholesterol (dyslipidemia)Responsive web design and concept
The CDM Group:
Cline Davis & Mann
JanssenXarelto®Anticoagulant blood thinner for the treatment and prevention of blood clots used in people with atrial fibrillation, stroke prevention, etc.iViewer User Manual

resume accordian

  • experience


    Consultant               2009 – Present

    Digital Art Director: Ogilvy Commonhealth, Ovis Creative, Cadient Group

    Integrated Senior Art Director & designer: Palio Ignite; Grey Healthcare Group; Havas Tonic; FCBHEALTH, Concentric Healthcare Advertising, Edelman, Cline Davis & Mann, Agency Rx, Pacific Communications

    Senior Powerpoint Presentation Designer: Copper Development Association; Blue Cross Blue Shield, Suanne Ingle Communications

    Senior Print Art Director: Rosetta

    Digital Copywriter: Boomerang Pharmaceutical Communications

    FCBHEALTH                                                                    2006 – 2009

    Art Supervisor : Merck Januvia / Janumet, Cozaar Hyzaar, AstraZeneca FluMist

    BrandAgents                                                                   2000 – 2006

    Creative Director: Lutheran Medical Center, Sunset Park Family Health Center Network, Lutheran Healthcare

     

  • skills

    Design

    Interactive and multimedia Art direction and design, UI, UX, copywriting, marketing, and project management. Vision, ideation and strategic concept development tied to strategy and tactics based on data, empathy and insight. Presentation of solutions linked to strategy and tactics. Management experience nurturing clients, talent and vendors.

    Software

    Mac and Windows, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Experience Design, Acrobat, Premiere Pro, After Effects, Audition, Encore, Media Encoder, Flash), Sketch, Axure RP Pro, HTML5, CSS3, Microsoft Office (Word, Excel, PowerPoint, Visio, Project), Keynote, Google Docs, Prezi, Blender 3D, WordPress, QuarkXPress

  • certifications

    Aquent Gymnasium  ::  New York, NY — Coding for (Professional) Designers

    Skills Covered: HTML5, CSS3, JavaScript, Twitter Bootstrap Framework, prototype designs into working web pages; troubleshooting layout and code issues; web typography; mobile first approach.

  • education and professional development


    School of Visual Arts  ::  New York, NY — BFA, Graphic Design

    Coursework included graphic design, film, and fine art foundation: drawing, painting, and photography as well as macro economics at Baruch.  Completed additional post graduate coursework in advertising concept and portfolio development.

    NYU  ::  New York, NY, 2 CEU’s — School of Continuing & Professional Studies, Marketing & Management Institute

    Integrated Marketing Communications: marketing planning and budgeting, advertising, promotion, direct marketing, sales, public relations, event marketing, and digital media.

    Pharmaceutical Advertising Council, Inc.  ::  New York, NY — Practical Applications of Pharmaceutical Marketing

    The regulatory environment; legislative issues; liability; the dynamics of the creative process (promotional campaigns, marketing objectives. Strategy, brand positioning, communications planning, industry creative work review, case histories, effectiveness). Courses: Developing the promotional program; the marketing function and plan; nonprint media; market research; public and professional relations; the communications mix; how to promote within the regulatory environment; evaluating the creative product and the marketing program.

    Second Wind  :: Chicago, IL ­— complete agency management seminar

    Account Service; Traffic, Estimating and Production; Media Skills

    The Workshop in Business Opportunities, Inc.  ::  New York, NY — Business Management Training Program

    Skillpath Seminars.  ::  New York, NY — Managing Multiple Projects, Objectives and Deadlines

    Toastmasters International.  ::  New York, NY — Communication and Leadership Program 

  • awards

    Healthcare Advertising Awards
    (for lutheran medical center)

    Gold: The Right Hospital, Outdoor Transit/Billboard
    Merit: Your Healthcare Family, Radio Advertising/Single Spot
    Merit: Level One Trauma Ambulance Graphics
    Silver: Patient Handbook, Patient Handbooks
    Silver: Level One Trauma Center, Outdoor Transit/Billboard
    Merit: FemCare Ribbon, Print Ad
    Silver: FemCare Bone, Print Ad

    NJ Advertising Club (for Koeler Iversen client First Option Health Plan)

    Direct Mail
    Outdoor/Transit

    RX Club Award of Excellence (for Merck Sharpe & Dohme)

    Losec launch campaign, Campaign

    RX Club Award of Excellence (for Warner Chilcott)

    “She Wants To Feel Cared For”, Print Ad

    Partnership for a Drug Free America Ad Contest

     “Too many…”, Print Ad

resume download

Click a link below to download a resume in Microsoft Word or Adobe PDF format:

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